Ghanaian movie director Sammy Rasta has expressed concern over the level of recognition and support given to creative professionals in the country, arguing that many talented individuals do not receive the appreciation they deserve.
Speaking in an interview on Atinka TV’s Entertainment Lounge with Roman Fada, he stated:
“Creatives in Ghana do not receive the recognition they truly deserve.”
Sammy Rasta also highlighted the gap between fame and financial or business development within the entertainment industry, noting that popularity does not always translate into sustainable career growth.
“Many artists have become famous, but their business side has not grown at the same pace.”
He stressed the importance of equipping creatives with entrepreneurial skills and business knowledge to help them build lasting careers beyond public recognition.
The filmmaker further reflected on the challenges of dealing with criticism, suggesting that those who offer the harshest judgments are often the least willing or able to provide meaningful support.
“The people least able to help you are often the ones who criticize you the most.”
His remarks underscore the need for stronger support systems, professional development, and greater appreciation for Ghana’s creative industry, while encouraging artists to focus on building sustainable businesses alongside their artistic talents.