Renowned Ghanaian rapper, Kwame Ametefe Tsikata, well known as M.anifest has shared thought-provoking insights on the realities of being an artist in the African music industry, emphasizing that popularity does not automatically translate into financial success.
In an exclusive interview with Selikem Acolatse-Apaloo on Bullet TV, he revealed the ongoing struggles artists face despite their fame.
“Popularity of a song does not make you rich. There’s no automatic link between being popular and earning money,” M.anifest explained, citing the lack of business infrastructure in Ghana’s music industry as a major challenge.
M.anifest highlighted the absence of a robust business structure to support artists in Ghana. Unlike other global music markets, where systems ensure artists reap benefits from their art, Ghanaian musicians often depend on creativity and resourcefulness to access global capital.
He noted, “If you release an album and want to tour all 16 regions, there isn’t an established structure to support that. Many of us, myself included, have had to play the role of both artist and entrepreneur to survive.”
M.anifest emphasized that while African music is currently enjoying global recognition, the infrastructure to sustain and capitalize on this momentum is underdeveloped.
Amid the challenges, M.anifest continues to lead by example, curating the highly anticipated M.anifestivities.
This year, the festival spans two days at the GHUD Park, near the Accra Mall.
Day 1 (Saturday): A family-friendly day featuring live music, art, food, and shopping in collaboration with the Accra Goods Market.
Day 2 (Sunday): Premium performances with a diverse lineup of local and international stars, including artists from Nigeria and Kenya. This year’s theme, Bridges and Borders, underscores unity and cultural exchange.
Tickets for the second day are affordably priced at GHS 150 for regular and GHS 300 for VIP access.
M.anifest also spoke passionately about his commitment to showcasing African culture unapologetically. “When an Indian or Japanese artist embraces their identity, no one questions it. But as Africans, we often feel pressured to dilute who we are. My music asserts our identity and challenges stereotypes,” he said.
His song “Debi Debi” reflects these sentiments, tackling themes of leadership and urban frustrations, including Accra’s infamous Shiashie traffic. “Music is a tool to inspire change while staying authentic to our roots,” he added.
Reflecting on his career, M.anifest shared that resilience and a “healthy dose of delusion” are necessary for greatness. He advised young musicians to aim higher, be thorough, and remain grounded.
With over a decade of experience, M.anifest’s ability to merge social commentary with artistry continues to inspire. As he gears up for M.anifestivities, he hopes to leave fans with “residual happiness and joy,” a hallmark of his brand of premium entertainment.
This December, M.anifest doesn’t just promise a festival; he offers an experience that celebrates African identity, creativity, and unity.
Ghana | Atinkaonline.com Ebenezer Madugu
