Creative Arts Business Development and Intellectual Property Consultant, Dr. Arhin Bnoskka, has stated that while talent is important in the entertainment industry, success also depends on discipline, branding, and professionalism.
Speaking on Atinka TV’s Entertainment Lounge with Roman Fada, Dr. Bnoskka explained that many talented individuals fail to thrive in the creative space because they overlook the business and personal development aspects of their careers.
“Talent alone is enough to survive in the creative industry but there are conditions and terms one must meet,” he stated.
According to him, attitude, strategic branding, and direction are critical factors that determine whether an artiste can build a sustainable career.
Dr. Bnoskka noted that some emerging artistes display behaviours that limit their chances of long-term success despite their talent.
“You can meet an upcoming artiste and easily tell he has no future. They are full of arrogance, no proper branding and direction,” he remarked.
He further urged upcoming creatives to invest in personal development, professional management, and clear career planning in order to remain relevant and competitive within the entertainment industry.
The consultant also stressed the importance of understanding intellectual property rights and the business structure of the creative arts sector to ensure growth and sustainability.