The FIFA Women’s World Cup 2027 in Rio de Janeiro has been formally branded by FIFA. Prior to South America hosting the world women’s football championship for the first time, this is a significant milestone.
Copacabana hosted the unveiling ceremony. It established the tone for what FIFA characterizes as a celebration of women’s football rooted in Brazilian culture, music, and creativity. It also debuted the tournament’s emblem, slogan, and musical identity.
According to FIFA President Gianni Infantino, Brazil’s enthusiasm for football and its goal of creating a historic women’s competition are reflected in the launch.
The Brazilian flag and the design of a football field served as inspiration for the recently unveiled logo. It combines symbolic aspects that stand for mastery, unity, and movement. The official tagline, “Go Epic,” is intended to inspire supporters from all over the world to participate in what organizers believe will be a pivotal event in the history of women’s football.
Additionally, FIFA unveiled a unique sound identity based on Brazilian rhythms, incorporating Afro-Brazilian musical influences and samba-inspired percussion. During the tournament build-up, the sound branding will be used across digital material, broadcast platforms, and in-stadium experiences.
The launch was attended by football legends from both the men’s and women’s leagues. This illustrates the event’s importance to the world football community. In a taped greeting, the legendary Marta of Brazil said that the competition is a chance to uplift the next generation and deepen the nation’s ties to the sport.
A street art event was held as part of the festivities, transforming portions of Copacabana’s well-known Avenida Atléticoica. This carries on Brazil’s custom of adorning public areas to commemorate significant football games.
The FIFA Women’s World Cup will be held in South America for the first time in 2027. In the upcoming months, FIFA is anticipated to provide more information about host cities, match scheduling, and ticketing.