Meet Sheriff firang Yussiff, Marketing and Communications Executive at Mövenpick Hotels & Resorts —a position that crowns nearly a decade of experience across the evolving landscapes of media, digital marketing, and brand communication.
But Sheriff’s journey didn’t begin in a corporate boardroom. It began with a pencil and a passion.As a young creative, he first made his mark as a cartoonist at Sammy Flex Newspaper, where he translated current affairs and cultural commentary into expressive illustrations. It was here that he began to grasp a foundational truth: storytelling—when clear, intentional, and audience-focused—can influence perception, evoke emotion, and spark dialogue. What looked like art on paper was, in fact, a powerful form of communication. That lesson would stay with him.
While many build careers through formal paths, Sheriff firang Yussiff journey was carved by curiosity and conviction. He didn’t set out to become a social media strategist or marketing executive. Yet when the opportunity came to work with Atinka Media Village now Tobinco Media Group, he embraced it. What started as a role behind the scenes in new media evolved into eight purposeful years of building trust, growing digital platforms, and crafting audience-first communication.
He honed his skills across Pluzz FM, Atinka FM/Online, Atinka TV, and Angel TV—establishing himself not just as someone who could manage digital channels, but as someone who could lead with clarity and innovation in the face of change. From managing breaking news in real time to navigating digital crises, Sheriff’s resilience and quick-thinking became his defining attributes.Sheriff often credits two individuals for shaping his professional ethos. First, Genny Paula White, who helped cultivate his discipline, leadership posture, and commitment to personal excellence. Under her guidance, Sheriff learned that talent must be sharpened with responsibility—and that growth is often found in discomfort.
Secondly, Nana Gaso who introduced him to the world of new media and challenged him to step beyond his comfort zone. That single introduction became a catalyst for years of growth, mastery, and measurable impact.
While gaining hands-on media experience, Sheriff firang Yussiff pursued a Bachelor’s degree in Strategic Communication from African University College of Communication (AUCC). This was more than academic—it was a strategic investment in deepening his understanding of public messaging, media ethics, brand positioning, and stakeholder communication. It gave language to the instincts he
had already developed in practice.
Now, Sheriff approaches marketing not just as content delivery—but as a dialogue built on data, empathy, and relevance.
In September 2024, Sheriff transitioned into luxury hospitality by joining Mövenpick Hotels & Resorts as Marketing and Communications Executive. It was a bold move, but one aligned with his passion for connecting people and experiences through strategic storytelling.
Here, he works at the intersection of brand elegance and digital excellence—curating campaigns, managing high-end guest communications, and supporting brand visibility in a global market. The fast-paced nature of the hospitality industry demands both creativity and precision, and Sheriff brings both with quiet confidence.
