The recent vetting of John Dumelo, the Deputy Minister-designate for Food and Agriculture, has taken an unexpected turn, not for his policies, but for a remark made by Tolon MP, Habib Iddrisu. During the session, Iddrisu cautioned Dumelo, saying, “When you go to the ministry, you are not in your movie industry. Try to be as serious as you can so that you can support your minister in succeeding.”
This statement has sparked widespread criticism, with many perceiving it as a direct insult to the creative arts industry. Social media users and industry professionals were quick to react, condemning the comment as dismissive and derogatory. Some questioned why the film industry is repeatedly belittled, while others called for an immediate retraction and apology.
Among the voices speaking out, media personality George Quaye expressed disappointment, not only in Iddrisu’s remark but also in Dumelo’s silence. Quaye argued that Dumelo, as a key figure in the industry, missed an opportunity to defend the sector’s credibility.
The controversy has reignited conversations about the perception of Ghana’s creative arts. Advocates stress that the industry is a multi-billion-cedi sector employing thousands, yet it continues to face condescension from policymakers. The ongoing discourse calls for a change in narrative—one that acknowledges the immense contribution of creatives to national development.
