Chief Executive Officer of Eventguide Africa, Kelvin Kenneth, has been appointed Events & Business Manager of the Africa-Middle East Trade Investment Corporation, marking a significant step in his professional career and positioning him to contribute to stronger trade, investment and business relations between Africa and the Middle East.
In his new capacity, Kelvin Kenneth will be responsible for developing strategic platforms that connect investors, businesses, entrepreneurs and industry stakeholders from both regions.
His mandate will focus on leveraging strategic events, business networking platforms, investment forums and trade initiatives to identify opportunities, facilitate partnerships and promote cross-border business engagements.
A key component of his role will be the development and promotion of investment and business ideas capable of creating sustainable partnerships between African and Middle Eastern investors, while opening new market opportunities for companies and entrepreneurs.
The Africa-Middle East Trade Investment Corporation has interests in a broad range of sectors, including gold and jewellery, shipping and yachts, automobiles, textiles, leather, construction, industrial machinery, real estate, tourism, media and entertainment, sports, healthcare and agriculture.
Through strategic business engagements and investment-focused events, the Corporation seeks to provide platforms where investors can explore emerging opportunities, establish commercial relationships and develop projects with the potential to generate economic value across both regions.
Kelvin Kenneth is expected to bring his extensive experience in events management, business development, marketing and industry networking to the new position. His experience within the events and business ecosystem is expected to support the Corporation’s efforts to build meaningful connections between investors, businesses and strategic partners.
The appointment also highlights the increasingly important role of the events industry in facilitating trade, investment, market access and international business collaboration.
Beyond entertainment and event production, professionally curated business events have become important platforms for investors and entrepreneurs to exchange ideas, identify opportunities and establish partnerships across borders.
With Africa and the Middle East continuing to explore new avenues for economic cooperation, Kelvin Kenneth’s appointment is expected to contribute to the creation of stronger networks and investment opportunities between businesses and investors across the two regions.
The new role further expands his professional portfolio and reinforces his position at the intersection of events, business development, investment promotion and international trade.
